Jakarta – There are many things that encourage Millennials and Gen Z to always try new things, including the desire to try contemporary culinary sensations. This encourages Kanzler Singles – the pioneer of premium ready-to-eat sausages in Indonesia, to continue to meet consumer demand and needs for breakthrough innovation. Kanzler Singles collaborated with one of the leading Martabak brands - Martabak Orins to produce the most unique collaboration in early 2021 by presenting the menu called "Martabak Sultan"

In this occasion, Kanzler Singles and Martabak Orins collaborating Kanzler Singles Keju (Cheese) sausage variant used in two Martabak Orins recommended menus, namely Martabak Telur Carbonara Kanzler Singles and Martabak Pizza Special Kanzler Singles. GM Marketing from PT. Macroprima Panganutama as the owner of the Kanzler Singles brand, Erica Febrianti said "This collaboration aimed to get closer to customers and find out which touch points we can always engage with our customers, out of many options is a strategic collaboration with our partner, Martabak Orins which puts forward a unique, creative and very young-spirited menu through traditional snacks transformed into a culinary innovation today. Within this collaboration, we hope that Kanzler Singles will become a brand for young people as well as remembered for its quality and meeting the needs of our consumers who coincide with  Martabak Orins consumers. The unique character of the product, which is ready-to-eat, makes Kanzler Singles a suitable partner for various foods without the hassle of cooking process, for example as topping instant noodles and various other foods, including Martabak Sultan” concluded Erica in explaining the uniqueness of the product that can be paired with other foods as well as snacking purpose

In line with Erica, Marketing Manager of Martabak Orins, Almira Ayuningtyas said "This strategic partnership is a rewarding opportunity where two loyal customers meet in one platform and continue to have the chance in exploring both in terms of taste and customer base which eventually crosses over between these two popular brands. This collaboration project is consistent by prioritizing quality, as well as the existence of these two brands that have existed for a long time through digital approach, including social media” close Almira.

About Kanzler Singles

Kanzler Singles is the pioneer of the first premium ready-to-eat sausage in Indonesia. Comes in 4 appetizing variants, including Original, Cheese, Mini with the sensation of "Krek Kulitnya Krasa Dagingnya" (Crispy Bites sensation) and the Hot variant which is the first sausage in Indonesia to have hot sauce condiment inside the pack. All Kanzler Singles variants are Halal certified by the Indonesian Council of Ulema and registered within the Indonesia Food and Drug Administration (BPOM) of the Republic of Indonesia which guarantees top food quality for each Kanzler Singles product.