Jakarta - In the new normal period, regular activities have returned to normal with several new adaptations. This is a moment where Kanzler has a platform to empower moms everywhere in terms of kitchen matters, such as preparing breakfast and lunch for their husbands and little ones as well. Kanzler took the initiative to collaborate with well-known art and craft brands “Ideku Handmade” to make special merchandise such as: aprons, cooler bag and shopping bag which were designed exclusively by its founder, Martha Puri Natasande, with distinctive look taken from the character of Ideku Handmade.

Some of these Kanzler x Ideku Handmade merchandise are made to increase the enthusiasm of moms, especially millennial moms, increasing their creativity in making delicious dishes for the family. As said by Dyah Ayu K. as Kanzler Brand Manager, “This collaboration aims to support millennial moms to be more enthusiastic about being creative. Comes in a distinctive, cute and unique design from Ideku Handmade, I think it fits the taste of millennial moms. We provide thes merchandises for every purchase of Kanzler products in Kanzler Official store in selected e-commerce”. 

In line with Dyah's goals, Martha Puri Natasande as the founder of Ideku Handmade also emphasized “Since Kanzler first invited me to collaborate with Ideku Handmade, I was immediately interested because we have the same goal and of course our target audience is similiar. So, I made the work easier because it really fits the character of the audience, Ideku Handmade as well. Extraordinary and unexpected, this collaboration got a good response from our audience together.”