Cimory’s Yogurt Squeeze, Indonesia’s First Yogurt Pouch offers convenience for optimal Nutritional Intake

Jakarta, 18 Maret 2021 – The COVID pandemic has impacted the lifestyles of Indonesian consumers. Consumers are now more aware of the importance of healthy living, such as exercise and eating more nutritious food in order to build stronger immunity. Although majority of the society already work from home or are staying at home more, many are still required to venture outside. Nutritious, convenient packaging and indulgent snacking with affordable prices are some of the attributes needed by Indonesian consumers. Cimory Yogurt Squeeze is the first yogurt that fits all these criteria required by today’s consumers.

Cimory introduced a new way of consuming yogurt in packaging that is easy to grip, with good taste, dan and is nutritious. Cimory as a prominent dairy producer, recently launched Cimory Yogurt Squeeze in a pouch with 6 flavours ; Original, Strawberry, Blueberry, Peach, Honey, and Aloevera. Cimory Squeeze provides consumer with convenience whilst enjoying the freshness and goodness of the yogurt without the need of a spoon and bowl.

Whilst many consumers are still reluctant to consume yogurt due to its sour taste, Cimory Yogurt Squeeze offers an alternative; it has a mild and creamy taste. It also contains good nutrition for the body. Since the launch of Cimory Yogurt Squeeze last year, there have been many positive feedback which eventually created a viral conversation of the products on social media. Many of them started to consume yogurt on a regular basis after enjoying Cimory Squeeze. Given all the benefits such as getting balanced nutrition, goodness of the taste and creaminess of the texture, it is definitely suitable to be consumed every day and also fit for all ages.

Farell Sutantio (- please change last name to be consistent) as the President director of PT Cisarua Mountain Dairy (Cimory) said “Cimory Yogurt Squeeze is the latest innovation from Cimory that are using pouch format for its packaging. With such convenience, Cimory Yogurt Squeeze is suitable to be consumed by all ages as it is practical, requires no bowl and no spoon to consume thus no mess. Cimory Yogurt Squeeze also has a smooth texture, creamy taste and contains a lot of nutrition which are good for your daily needs”

Cimory is committed to always developing nutritious dairy products that will support Indonesian consumers to live a healthy lifestyle especially during this pandemic.

Cimory Squeeze is available at various Minimarkets, Supermarkets and Hypermarkets nationwide at Rp. 10,000 – 12,000.