Development Strategy

As a leading dairy player in Indonesia, Cimory identified a few key successful strategies for growth which are

Adaptive in response to Pandemic

The COVID-19 brought a unprecedented and unexpected disruption to all aspects of life. In order to meet the challenges posed by the pandemic, we reacted in an agile and decisive ways. We seized emerging opportunities as they came and prioritized decisions to enhance our business value for today whilst building strategic resilience for tomorrow. This would enable us to further capitalize effectively on the opportunities arising from the post COVID 19 recovery and allowing us to continue winning the market as greater certainty and stability returns.

Innovation Culture

Innovation has always been at the heart of Cimory which makes this one of our key differentiating values. We evolve and respond to a changing trend and behavior of our consumer, thus our R&D thrives in developing innovative products that are suitable for our consumers based on their needs and wants. Through research, innovation and food science, we are readying ourselves for a changing future.

Responding to the growing demand of convenience and on-the-go eating, Cimory introduced Cimory Squeeze, the first yogurt in Indonesia in a pouch format. Not only does it have a very unique and practical packaging format, but it also offers a smooth, creamy and a mild taste of yogurt that suits the consumer palate. Cimory is also the first which introduced ready-to-eat sausage made from premium meat. The launch was successful as it fulfils the growing consumer demand of a nutritious, enjoyable on the go snacking.

Premium Quality

We succeed by making better products – one that consistently meets our consumer expectation, produced only with the finest quality ingredients and with exemplary food safety standards. As quoted by our founder, “we only produce products that can be consumed by the family”.